Motozavod
Building an in-house SEO team for a motorcycle parts retailer: 200+ guides published, 1C sync and +40% organic traffic over one year.
- Client
- Motozavod
- Industry
- Motorcycle parts (e-commerce)
- Duration
- 12 months
-60%
Load time
before : Slow (shared hosting)
200+ pages
Motorcycle guide pages
Context
Motozavod ran four sites on slow shared hosting, with no SEO strategy and nobody dedicated to search.
What we did
- Team: hiring and onboarding of specialists, weekly sprints and KPI dashboards.
- Integration: a custom WordPress suite synchronized with the 1C ERP.
- Content: more than 200 high-value motorcycle guide pages.
Result
+40% organic traffic over one year, load time cut by 60%, and SEO became the leading acquisition channel.
Measured results
| Metric | Before | After |
|---|---|---|
| SEO strategy | None | Dedicated SEO team, weekly sprints |
| ERP sync | Manual | Automated (1C) |