Kitchenware e-commerce store
Kitchenware store with no organic visibility, relying on €2,000/month in ads: +55% organic sessions in 6 months and PPC spend cut by 40%.
- Client
- Online kitchenware store
- Industry
- E-commerce / tableware
- Location
- France
- Duration
- 6 months
+55% in 6 months
Organic traffic
before : Near zero
-40%
Ad budget (PPC)
before : €2,000/month
Context
The store received almost no organic traffic and depended entirely on an advertising budget of €2,000 a month. The site had more than 1,400 crawl errors and took 6.8 s to load on mobile.
What we did
- Infrastructure: migration to an Nginx + Redis VPS, bringing TTFB down from 2.1 s to 0.4 s.
- Technical: redirect chains removed, robots.txt fixed, canonical tags.
- Content and authority: topic cluster mapping and more than 80 contextual links earned.
Result
In six months, organic sessions grew by 55%, SEO ROI reached 4.2 over the period and the store was able to cut its ad spend by 40%.
Measured results
| Metric | Before | After |
|---|---|---|
| Crawl errors | 1,400+ | Fixed |
| Mobile load time | 6.8 s | Optimized (VPS + Redis) |
| Organic sessions | 100% PPC-dependent | +55% |
| SEO ROI | n/a | x4.2 |