Construction equipment
Construction equipment sales and rental site in Belarus: from position 45 to the top 10 in 6 months, +312% organic traffic and a Yandex filter lifted.
- Client
- Construction equipment supplier
- Industry
- Construction equipment sales & rental
- Location
- Belarus
- Duration
- 6 months
Top 10
Average Google position (45 at start)
before : ~45
+312%
Organic sessions / month (380 → 1,570)
before : ~380
+142%
Inquiries / month (12 → 29)
before : ~12
Context
The site had been live for two years without any SEO work. Our technical SEO audit found missing or duplicate meta tags, no keyword core, a broken heading hierarchy, WordPress duplicate pages, no HTTPS and, above all, a Yandex over-optimization filter that was crushing every ranking.
What we did
- Keyword core: more than 500 queries grouped by intent and mapped to pages.
- Structure: new service pages plus News, Articles and FAQ sections, each built around a cluster.
- Meta tags: every title and description rewritten.
- Content: unique copy (≥ 90%), keyword density reduced to lift the filter, a price list on every service page, two articles a week.
- Technical: robots.txt, sitemap.xml, duplicate removal, broken links, HTTPS migration, speed, Schema.org, canonical tags.
- Conversion: contact details and a callback button in the header, live chat.
Result
The turning point came in April, three months after the keyword core was finalized and the first content was published: rankings jumped in Google and Yandex, and growth held through the sixth month. The Yandex filter was lifted and full indexing restored.
Project screenshots
Measured results
| Metric | Before | After |
|---|---|---|
| Google position | 45 | 26 |
| Yandex position | 44 | 33 |
| Organic sessions/month | 380 | 1,570 |
| Inquiries/month | 12 | 29 |
| Indexed pages | 18 | 65+ |
| PageSpeed score | 48/100 | 81/100 |