Hybrid auto parts site
Hybrid auto parts site with good rankings but few clicks: JSON-LD on 800+ products, CTR up from 2.1% to 4.8%.
- Client
- Hybrid auto parts site
- Industry
- Automotive e-commerce
4.8%
Click-through rate (CTR)
before : 2.1%
71%
Products with rich results
before : 0%
Context
The site held good rankings but its click-through rate had plateaued at 2.1%, against competitors displaying rich snippets.
What we did
- JSON-LD structured data (price, reviews, availability) deployed on more than 800 products.
- FAQPage schema on high-traffic informational pages.
- Organization and LocalBusiness schemas to build trust.
Result
CTR went from 2.1% to 4.8%, delivering +34% organic clicks at the same positions; 71% of indexed product pages now show a rich result.
Measured results
| Metric | Before | After |
|---|---|---|
| Product structured data | None | JSON-LD on 800+ products |
| FAQ schema | None | Added to high-traffic pages |