International B2B expansion
B2B services company invisible in France and English-speaking markets due to broken hreflang: 340 errors fixed and 12 French keywords on page one in 90 days.
- Client
- B2B services company
- Industry
- B2B services
- Location
- France / English-speaking markets
- Duration
- 90 days
+38%
FR/EN impressions
before : Near-zero visibility
12 in 90 days
FR keywords on page one
Context
The company was not showing up in France or in English-speaking markets: its hreflang implementation was broken and search engines did not know which version to serve.
What we did
- Structure: consolidated URLs and a complete FR/EN hreflang matrix.
- Local research: keywords specific to each market.
- Authority: targeted outreach to French trade publications.
Result
hreflang errors went from 340 to 0, FR/EN impressions grew by 38% and 12 target French keywords reached page one within 90 days.
Measured results
| Metric | Before | After |
|---|---|---|
| hreflang structure | Broken | Complete FR/EN matrix |
| French press relations | None | Targeted publications |