Premium DTC brand (USA)
Premium fashion and footwear brand in the US market: 490,000 organic clicks and 11.5 million impressions in 9 months, per Google Search Console data.
- Client
- Premium DTC brand (fashion & footwear)
- Industry
- Premium fashion & footwear (e-commerce)
- Location
- United States
- Duration
- 9 months
490,000
Organic clicks in 9 months
11.5M
Search impressions
14.2
Average position (pages 2–3 at start)
before : Page 2-3
Context
The store had strong brand awareness but its organic growth had stalled: transactional category pages were stuck on pages 2 and 3 of Google, up against very large US e-commerce players.
What we did
- Catalog architecture: navigation and internal linking restructured to push authority toward high-margin categories.
- Search intent: product pages rewritten and conversion-focused buying guides.
- Authority: a digital PR and outreach campaign targeting US lifestyle media and blogs.
Result
In nine months: 490,000 organic clicks, 11.5 million impressions, an average CTR of 4.26% and an average position of 14.2 despite a large influx of new keywords. Traffic went from about 7,000 clicks a week to peaks of more than 40,000.
Project screenshots
Measured results
| Metric | Before | After |
|---|---|---|
| Weekly clicks (start) | ~7,000 | Peaks of 40,000+ |
| Average CTR | — | 4.26% |