Technical SEO audit: Refactoring.guru
Audit of authority, organic visibility and performance for a high-traffic educational site, with a roadmap to consolidate its rankings.
- Client
- Refactoring.guru
- Industry
- Educational platform (software development)
- Location
- International (US market analyzed)
- Website
- refactoring.guru ↗
4,180
Referring domains
32.5K
Monthly organic traffic (US)
97 / 98
PageSpeed mobile / desktop
Context
Refactoring.guru is a go-to resource for learning design patterns and refactoring. The goal of the audit: assess the strength of its authority, its organic visibility in the US market and its technical performance, then identify the levers to hold its rankings.
Findings
- Authority: domain registered in 2014, Domain Rating 70, 59,193 backlinks from 4,180 domains, 72% dofollow links.
- Visibility (US): 8,200 organic keywords, growing slightly (+0.81%), around 32,500 organic visits per month.
- Core Web Vitals: LCP of 3.14 to 3.24 s, CLS of 0 to 0.001, TTFB of about 0.7 s across two test runs.
- PageSpeed Insights: 97/100 on mobile, 98/100 on desktop.
Recommendations
- Technical: preload fonts to cut render time further.
- Content: regular informational content to capture the long tail.
- Links: favor the quality of inbound links over their quantity.
- Monitoring: track competitor strategies and Google updates.